NEIL Lawler is the proud licensee of around 200 domain names and he thinks some of them could be quite valuable one day.
Mr Lawler, managing partner of Lawler Magill Criminal Lawyers, first learned the power of domains when rebranding the law firm.
He said a friend of his acquainted him with the domain trade and how to buy URL licenses to boost the firm’s searchability.
“The art is to find key words that people are likely to be searching for and then put those in a domain name that is available then use it to create traffic to your site,” he said.
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