1. In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.
2. Google receives over 63,000 searches per second on any given day.
3. 50% of search queries are four words or longer.
4. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
5. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.
6. The average first-page result on Google contains 1,890 words.
7. A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long-form content of over 1,000 words consistently receives more shares and links than shorter form content.
8. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.
9. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
10. Google “near me” searches have increased by two times over the past year.
11. 72% of consumers who did a local search visited a store within five miles.
12. 30% of mobile searches are related to a location.
13. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.
14. We know links are one of the top Google ranking factors. Google has said that social media shares don’t count as individual links, but there most likely is a correlation here.
15. In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020.